Merge Rules

The 'Basic Merge Rule' is available in our Advanced plan. The 'Extensive Merge Rules' (per field) are available in our Premium edition.
When merging records within an Object, Duplicate Check uses a certain strategy on what value and field to keep. The Merge Rules setting lets you define the 'merge rules' when using the Merge and Auto Merge features.

In the standard configuration the 'general merge rule' is 'last modified'. This means that if two or more records are merged by the A
uto Merge feature, the record that is last modified will be kept in the merging process.
Learn more about Auto Merge.
Duplicate Check will always take a field with a value over a field with no value, no matter the rule.
Options for setting a merge rule: Last Modified, Oldest Modified, Last Created, Oldest Created are available in Advanced and Premium Versions, Field Based and Value Based options are available in our Premium version only.




Modification Based:
General Rule Last Modified

Oldest Modified
Duplicate Check will pick the Last Modified record as a Master record.

Duplicate Check will take the Oldest Modified record as a Master record.

Creation-Based:
General Rule Last Created

Oldest Created
Duplicate Check will pick the Last Created record as a Master record.

Duplicate Check will pick the Oldest Created record as a Master record. 

Field Based

General Rule  Field Based  
Field  Choose a field  
Field Rule  Choose a rule  
Fallback Rule When defining a specific strategy per field, there is a possibility of both fields to be equal. The fallback rule will decide which fields will be kept.   

Value Based

General Rule  Value Based  
Field  Choose a field  
Field Value  Choose a value  
Fallback Rule When defining a specific strategy for a value, there is a possibility both values to be equal. The fallback rule will decide which field value will be kept.   


General 'Fallback Rule'

When defining a specific strategy per field, some strategies need a fallback rule. For example, when using 'highest value' for 'annual revenue', there is a possibility both values are equal. The fallback rule will now decide which field will be kept in the last modified record.
 

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